1:1 · Static
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Strategy defines success
Most clients combine two approaches over time. The first one depends on how your buyers buy.
| Criteria | Demand Gen | Lead Gen | ABM |
|---|---|---|---|
| Sales cycle | 6-18 months | Days to 3 months | 9-24 months |
| Deal size | Mid to high | Low to mid | High, named accounts |
| You optimize for | Pipeline | Lead volume & CPL | Account engagement & win rate |
Demand Gen
- Sales cycle
- 6-18 months
- Deal size
- Mid to high
- You optimize for
- Pipeline
Lead Gen
- Sales cycle
- Days to 3 months
- Deal size
- Low to mid
- You optimize for
- Lead volume & CPL
ABM
- Sales cycle
- 9-24 months
- Deal size
- High, named accounts
- You optimize for
- Account engagement & win rate
Want to see what this would look like for your targets?
