1:1 · Static
What one month of social looks like with us
A concrete example: this is the output for one brand in three languages. Every piece is planned, produced, localized and reported by the same team.
Week 1
- Strategy sync + content sprint planning
- 3 company posts
- 1 founder post, ghost-written from a 20-min call
- 1 reel, produced in-house
Week 2
- 3 company posts
- 1 expert carousel
- 1 creator piece goes live
- Community: comments, DMs, replies
Week 3
- 3 company posts
- 1 founder post
- 1 reel
- Employee advocacy kit for the team
Week 4
- 3 company posts
- 1 long-form video or interview
- Performance review: what to double down on
- Next month’s content plan
Three things that changed about social
If your social strategy was built before 2024, it was built for a different feed.
What this means for you: fewer platforms, more people, a weekly rhythm, and measurement that connects social to pipeline.
- 01
Feeds are interest graphs now, not follower lists
Reach is earned per post, not inherited from your follower count. A page with 2,000 followers can out-reach one with 200,000 if the content earns it. The upside: new brands can win fast.
- 02
AI made content cheap, so authenticity became expensive
Everyone can publish ten posts a day. Nobody wants to read them. The scarce asset is a point of view and a face people recognise, which is why founder and expert content outperforms brand posts.
- 03
Social is where the buying decision starts
Buyers follow people and brands for months before they ever search. The post they saved in March is why they shortlisted you in September. If you measure social on likes, you will never see that.
Your first 90 days with us
Social does not need a six-month ramp-up. Here is what happens, and what we need from you.
Week 1–2
Voice & strategy
Workshop, audience research, platforms, pillars, measurement.
Week 3–4
First content batch
Visual system, first posts and reels, founder interview.
Month 2
Weekly rhythm
Publishing, community, creator pieces, weekly performance read.
Month 3
Scale what works
Double down on winners, add languages and platforms, link to paid.
Your time: one strategy workshop, one 20-minute interview per month, approvals in a shared tool.
