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Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
Bluebeam is the growth engine of the Nemetschek Group, one of the most ambitious construction-software players in the world.
In 2025, Nemetschek crossed the €1 billion revenue mark for the first time, reaching €1.2B, and Bluebeam led the way. More than 3 million professionals in over 160 countries use Bluebeam to plan, mark up and collaborate on construction projects. Now the brand is bringing AI into everyday project delivery, with Bluebeam Max and the acquisition of Firmus AI. From design office to job site, Bluebeam is where builders get work done, and Europe is its next big growth stage.
“Today, Mediacharge runs our digital marketing across seven countries and five languages: search marketing, LinkedIn ads, creator collaborations, webinar and event promotions, and brand building campaigns. Every touchpoint of our campaigns adds value and makes us relatable for our prospects. Thank you for the drive, the ideas, and the results. And the best part? We're just getting started.”
Laura SuhrMarketing Manager DACH, BluebeamOpportunity
Construction is one of Europe’s economic backbones, with more than 25 million people working across over 5 million EU firms.
Yet the European Commission still names limited technology adoption as one of the sector’s key challenges. For Bluebeam, that gap is the opportunity: every contractor, engineer and architect still working on paper is a future user. The ambition is to capture the category of digital construction collaboration in seven countries at once: Germany, Austria, Switzerland, France, Spain, the Netherlands and Poland. Each comes with its own language, buying culture and competitors.
“Seven markets at once sounds risky. For Bluebeam it was the fastest way to own the category. One strategy, local voices, and a weekly rhythm that turned every insight into action.”
Ben DietrichCEO & FounderApproach
The partnership started in April 2025 with a joint strategy and onboarding phase and continues today.
Campaigns went live in DACH and France first, then rolled out to the Netherlands, Spain and Poland. The scope is end-to-end: go-to-market strategy, Google Ads, Microsoft Ads, LinkedIn and Meta, localised creative and landing pages in five languages, conversion-rate optimisation and full-funnel tracking. Search captures existing demand, while LinkedIn and Meta create new demand among decision-makers who don’t know Bluebeam yet. Bluebeam and Mediacharge work as one team, in a close weekly rhythm that turns insights into action within days.
Seven countries. Five languages. One category.
Result
Eighteen months in, Bluebeam’s European growth engine is running at full speed.
MQLs are up 68% year over year, building a pipeline that grows with every market added. More construction professionals are also searching for Bluebeam by name: brand awareness in DACH is up 100% year over year, measured on brand traffic from Google Search Console. Bluebeam is no longer found only by those already looking for it. It is becoming a name Europe’s builders actively search for. And with three markets launched only this year, the strongest growth is still ahead.
+68%
MQLs year over year
+100%
Brand awareness in DACH YoY
7
Countries
5
Languages
