SolarWinds – Entering the DACH Region with a High-Impact PPC Strategy
SolarWinds, a global leader in cost-effective IT management software, engaged Mediacharge to support its strategic market expansion into the DACH region (Germany, Austria, and Switzerland).
To capitalize on the region's high-value B2B opportunities, Mediacharge developed and executed a data-driven Pay-Per-Click (PPC) strategy that delivered high brand visibility, a large volume of quality leads, and strong conversion performance.
Built for DACH. Scaled with confidence.
Opportunity
With a wide suite of IT management solutions serving everything from SMBs to large enterprises, SolarWinds recognized the DACH region as a high-potential market.
Their goal was to increase brand awareness, generate enterprise leads, and convert key stakeholders in the region's complex IT purchasing landscape.
“IT buyers in DACH expect precision. Localised search, LinkedIn and constant landing page testing turned a new market into a reliable lead engine.”
Ben DietrichCEO & FounderApproach
To achieve this, Mediacharge launched a robust and highly targeted PPC campaign focused on:
- Google Ads Strategy: We developed a refined keyword plan centered around IT-specific needs and buying behaviors in the DACH region. Campaigns were optimized using Google’s advanced machine learning to improve bid efficiency and search result visibility.
- Google Remarketing: We applied Google’s remarketing capabilities to serve personalized ads to users who previously visited SolarWinds content, increasing conversion likelihood and brand recall.
- LinkedIn Campaigns: Mediacharge leveraged LinkedIn’s powerful B2B targeting tools to reach decision-makers by job title, industry, company size, and relevant skills. We combined this with direct engagement strategies—encouraging demo requests, questions, and conversations to move leads through the funnel.
- Landing Page Optimization: Through A/B and multivariate testing, landing pages were continuously refined to support smooth user journeys and maximize conversion rates.
This full-funnel approach ensured a strong balance between lead generation and nurturing, while aligning creative and messaging with the specific needs and language of the DACH enterprise IT market.
Result
- 1200% increase in inbound leads within the DACH region
- Over $150K in monthly ad spend justified by high ROAS
- Strong increase in brand visibility and lead quality
- Seamless collaboration between LinkedIn and Google Ads delivering optimal reach and impact
+1200%
Inbound leads in DACH
$150K+
Monthly ad spend, justified by ROAS
