9:16 · Reel
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
Safeguard Global is one of the pioneers of global employment.
Founded in 2008 as a global payroll company, it introduced Employer of Record on a global scale in 2010, letting companies hire, pay and manage people abroad without setting up local entities. Today, Safeguard Global supports hiring in nearly 190 countries and was the first global payroll provider to partner formally with Workday. Europe is a strategic priority: the company has expanded its local operations in Germany, Spain, France and the Netherlands to stay close to the businesses it serves. When companies go global, Safeguard Global makes sure their people are hired right.
“Having worked in marketing for many years, I know the impact a strong agency can make—and Mediacharge delivers. We began with Paid Search and have since expanded into Search Engine Marketing and market testing across Europe. They’re a true extension of our team: strategic, detail-oriented, proactive, and always aligned with our business goals. Mediacharge consistently listens to our needs and brings thoughtful, results-driven solutions to the table.”
Andrea TurkMarketing Manager EMEA, Safeguard GlobalOpportunity
Hiring across borders has become a core growth strategy, and Europe is one of its biggest arenas.
The European Employer of Record market is worth around $2 billion in 2026 and is expected to grow by more than 11% a year, with Germany as its fastest-growing country. Yet every market plays by its own rules: different labour laws, languages and buying habits. For Safeguard Global, the opportunity was to win the companies hiring in DACH, Spain and the Netherlands, in a category where many providers compete for the same buyers, and to become the name decision-makers know first.
“Employer of Record is a crowded category. The way to win is to be there the moment a company decides to hire abroad, in its own language, with a name it already trusts.”
Ben DietrichCEO & FounderApproach
The partnership began in 2023 in Spain and the Netherlands, with DACH following in 2024, and continues today.
Today, campaigns run across Google Ads, Microsoft Ads and LinkedIn in five countries, in German, Spanish, Dutch and English. Search captures companies actively looking for Employer of Record solutions, while LinkedIn builds awareness among HR, finance and leadership decision-makers. Mediacharge acts as Safeguard Global’s European growth partner, working in a close weekly rhythm with its global marketing team and alongside the partners running other regions.
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Five countries. Four languages. One growth partner.
Result
Safeguard Global is gaining ground in Europe.
Pipeline more than doubled year over year, as more companies hiring in DACH, Spain and the Netherlands turned into qualified leads. At the same time, brand awareness nearly doubled across these markets, benchmarked by brand search demand since the start of the partnership. More decision-makers now search for Safeguard Global by name before they hire abroad. And with France joining in January, the next European market is already lined up.
2x
Pipeline year over year
~2x
Brand awareness
5
Countries
4
Languages
