Evidence for medical technology buyers
Build journeys around intended applications, documented product capabilities and implementation questions, with claims reviewed by your technical and regulatory teams.
Digital Marketing Agency · Erlangen
Turn Erlangen’s medical technology, engineering and research expertise into B2B demand with digital marketing measured on pipeline.
Erlangen’s commercial landscape is shaped by medical technology, electrical engineering and the research environment around FAU. For suppliers and specialist software businesses, the buyer is rarely one person: engineers, clinical users, procurement and management may all influence a shortlist. Digital marketing needs to connect precise technical searches with evidence each role can use, rather than sending every visitor to the same broad product pitch.
Competition extends beyond Erlangen to established suppliers across Germany and international specialists. German pages should explain applications, integration requirements and service clearly; English journeys help reach international research and purchasing teams. We connect discovery campaigns, technical content and follow-up around those decisions, tracking qualified enquiries through to pipeline. Our Munich-based team works remotely with Erlangen businesses and travels for workshops to align marketing with sales.
Strategy, paid and organic channels, content and tracking for B2B companies in Erlangen, run by one accountable team.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
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In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.