Local terminology, not literal translation
Build keyword groups around how buyers describe machinery, software and specialist services in each language, with local negatives to filter jobs, consumer queries and irrelevant applications.
SEA Agency · Europe
Hire a SEA powerhouse for Europe
Reach European B2B buyers through paid search built around local language, country-level demand and qualified pipeline.
European search needs more than translated keywords
Europe is not one paid search market. German industrial buyers may search by component specification, while software procurement teams across the Nordics often use English alongside local terms. French-language searches can express the same purchasing need through different category vocabulary. For industrial suppliers, enterprise software and business services, account structure needs to reflect those differences rather than spread one keyword list and budget across the continent.
Competition also changes at the border: local distributors, established manufacturers and international platforms compete for overlapping queries, with different costs and levels of purchase intent. Mediacharge is headquartered in Munich and runs campaigns in twelve European markets in 14 languages with native specialists. We connect search decisions to pipeline, separating countries, languages and intent so that cheaper enquiries do not automatically take budget away from markets producing stronger sales opportunities.
Your one-stop-shop for paid search across Europe
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in Europe, from one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
