French terminology, precise intent
Distinguish « fabricant », « fournisseur » and « distributeur » when each points to a different buying relationship, rather than treating them as interchangeable translations.
Google Ads Agency · France
Hire a Google Ads powerhouse for France
Reach French B2B buyers with native-language Google Ads built around commercial intent and measured on pipeline, not just form submissions.
French search demand needs more than translated keywords
France brings together enterprise software buyers in Île-de-France, aerospace procurement around Toulouse and industrial demand across Auvergne-Rhône-Alpes. Their searches need different treatment: a software buyer comparing an « éditeur » is not looking for the same offer as someone seeking an « intégrateur ». We build French keyword groups around these distinctions, separate supplier research from buying intent, and use negative keywords to limit recruitment, training and consumer traffic.
In competitive French auctions, a broad term such as « logiciel de gestion » can attract very different needs and budgets. We narrow the proposition by use case, sector and company fit, then align ads with French-language pages offering the appropriate next step: a demonstration, quotation or technical discussion. Where consent and CRM data allow, qualified opportunities feed back into Google Ads so bidding reflects commercial value rather than enquiry volume.
Your one-stop-shop for Google Ads in France
Search, Performance Max, YouTube and display campaigns for B2B companies in France, run by Google specialists and measured on pipeline.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
