Country-level auction economics
Separate budgets and targets by market, balancing local click costs against deal value, sales coverage and the volume of genuinely commercial searches.
SEA Agency · Global
Hire a SEA powerhouse for global growth
Build international B2B search campaigns around local buying intent, with Mediacharge’s Munich-based team and measurement focused on pipeline.
Global search needs local buying intent
Global B2B search is not one auction. Software vendors compete with comparison sites, industrial suppliers face distributors bidding on product specifications, and professional services firms need to distinguish local delivery from international coverage. Buyers may research in English but shortlist suppliers in their own language. Keyword research must separate those behaviours, rather than export one English account and assume translated keywords carry the same commercial intent.
Mediacharge is headquartered in Munich and runs campaigns across twelve European markets in 14 languages with native specialists. For a global SEA programme, that experience informs a country-by-country launch plan: assess search demand, choose relevant platforms, align landing pages with procurement expectations and allocate budgets separately. Connect qualified enquiries to CRM outcomes so inexpensive clicks in one market do not crowd out stronger pipeline opportunities elsewhere.
Your one-stop-shop for search across global markets
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in Global, from one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
