Headquarters versus local authority
Map where budgets, technical approval and purchasing decisions sit before deciding which countries and stakeholders need campaign coverage.
ABM Agency · International
Hire an ABM powerhouse for international growth
Reach cross-border buying committees with native specialists, campaigns across twelve European markets in 14 languages, and ABM measured on pipeline.
One target account can contain several markets
International ABM needs to follow buying authority, not just company headquarters. An industrial group may evaluate equipment at individual plants while procurement negotiates centrally; an enterprise software purchase may need regional users, group IT and legal approval. Competing against established local suppliers means giving each stakeholder a reason to reconsider, with evidence that fits their operational priorities, procurement requirements and working language.
Mediacharge is headquartered in Munich and runs campaigns across twelve European markets in 14 languages with native specialists. For cross-border ABM, that means adapting terminology, proof and calls to action rather than translating a single English campaign. We connect regional engagement to the wider account, distinguish local interest from group-level buying intent, and measure progress through pipeline rather than treating every country's lead volume as equally valuable.
Your one-stop-shop for international ABM
Account selection, multi-channel orchestration and sales alignment for B2B companies targeting accounts in International.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
