Local vocabulary, commercial intent
Build keyword groups around how buyers actually describe products, technical requirements and supplier needs, with local negative keywords to filter irrelevant demand.
SEA Agency · International
Hire a SEA powerhouse for international growth
Reach B2B buyers across borders with paid search shaped by local language, commercial intent and pipeline potential.
International search needs more than translated keywords
International B2B search rarely follows one vocabulary. Software buyers may use English category terms, while industrial procurement teams search in their own language for specifications, certifications and suppliers. Logistics searches often combine a service with a route or destination. We research those differences before building campaigns, separating commercial demand from recruitment, consumer and informational queries that can drain a cross-border search budget.
Competition also changes at each border: a global vendor may dominate one auction while local distributors lead another. Mediacharge is headquartered in Munich and runs campaigns across twelve European markets in 14 languages with native specialists. We separate budgets and reporting by market, adapt ads and landing pages to buyer expectations, and assess qualified pipeline rather than assuming the cheapest lead signals the strongest opportunity.
Your one-stop-shop for international paid search
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in International, from one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
