Local terminology, shared buying intent
Build keyword sets around how buyers name products, specifications and suppliers in each language, with local negative keywords to exclude irrelevant demand.
SEA Agency · International
Hire a SEA powerhouse for international growth
Reach B2B buyers across borders with paid search shaped by local language, buying intent and pipeline potential.
International search needs more than translated keywords
International B2B search is not one market with several language settings. A German procurement team searching for an industrial component may use precise technical specifications, while software buyers across Europe often mix English product terms with local-language queries. For manufacturers, SaaS providers and logistics businesses, keyword research must separate genuine purchasing intent from recruitment, consumer demand and informational searches before budgets cross borders.
Competition, search volume and sales coverage vary by country, so equal budgets rarely make sense. Mediacharge runs campaigns in twelve European markets in 14 languages, with native specialists assessing terminology and ad copy. We structure paid search around market economics, align landing pages with the advertised offer and measure qualified opportunities, so a cheaper lead in one country does not automatically outweigh stronger pipeline elsewhere.
Your one-stop-shop for international paid search
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in International, from one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
