Fintech scrutiny
For Berlin fintech targets, give risk, compliance and technical stakeholders material that addresses data handling, implementation and supplier evaluation rather than relying on a growth-led pitch.
ABM Agency · Berlin
Reach buying committees across Berlin’s software, fintech and climate-tech businesses with account-based marketing measured on pipeline.
Berlin’s B2B market spans SaaS scale-ups, fintech platforms, climate-tech ventures and established organisations buying from them. A recognisable startup brand does not automatically open an enterprise budget. ABM needs to connect the operational champion with finance, IT security and procurement, using a different case for each. In a city crowded with software pitches, specific evidence of integration fit and commercial value gives buyers a reason to engage.
Language should follow the buying committee, not the postcode. English may suit an international product team in Berlin, while German material can help procurement or a domestic customer’s management team evaluate the same offer. Mediacharge works remotely from its Munich headquarters and travels to Berlin for workshops. We use those sessions to map target accounts, distinguish local decision-makers from group-level budget owners and agree what qualifies as pipeline.
Account selection, multi-channel orchestration and sales alignment for B2B companies targeting accounts in Berlin.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Still have a question? Get in touch
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.