Banking procurement scrutiny
Give risk, security and procurement stakeholders relevant material on implementation, governance and supplier suitability, without turning marketing claims into promises of regulatory compliance.
ABM Agency · Frankfurt am Main
Reach Frankfurt’s banking, fintech and infrastructure buying groups with account-based campaigns built around procurement scrutiny and measured on pipeline.
Frankfurt brings banks, asset managers, fintech firms and financial infrastructure providers into a concentrated market, but proximity does not make buying simple. A technology purchase can involve business sponsors, information security, compliance and procurement across different locations. ABM needs to reflect that structure: identify the relevant legal entity, distinguish local influence from group-level authority, and give each stakeholder evidence that addresses their part of the decision.
Competition extends beyond financial services to data centres, connectivity providers and the airport’s logistics ecosystem. These accounts need different arguments, not a banking message with a new logo. German-language material can support local evaluation, while English helps engage international headquarters and technical teams. Mediacharge works remotely from Munich and travels to Frankfurt for workshops, building campaigns around account priorities, credible proof and sales conversations rather than broad city-level reach.
Account selection, multi-channel orchestration and sales alignment for B2B companies targeting accounts in Frankfurt am Main.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Still have a question? Get in touch
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.