A reason to change suppliers
For metalworking and industrial supply accounts, lead with a verifiable improvement in process performance, availability or quality rather than broad claims about innovation.
ABM Agency · Hagen
Reach buying committees across Hagen’s metalworking, industrial supply and logistics businesses with account-based campaigns measured on pipeline.
Hagen sits between the Ruhr’s industrial economy and South Westphalia’s manufacturing network, with metal processing, cold rolling and industrial supply shaping its B2B landscape. For suppliers targeting this market, a company name is only the starting point. An account may contain production managers, quality specialists, purchasing teams and owners with different priorities. ABM needs to connect a technical use case to the people who can approve a supplier change.
Competing here means giving buyers a reason to reconsider established supplier relationships, not simply putting more ads in front of them. German-language messaging should address specifications, delivery reliability and implementation risk, with evidence suited to each buying role. Mediacharge works remotely from Munich and travels to Hagen for workshops. We build campaigns around named accounts and assess whether engagement develops into qualified conversations and pipeline, rather than treating regional reach as success.
Account selection, multi-channel orchestration and sales alignment for B2B companies targeting accounts in Hagen.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Still have a question? Get in touch
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.