Site needs versus group purchasing
Separate local plant requirements from group-level purchasing authority, so a campaign aimed at a Leverkusen site can also reach the stakeholders who control its budget.
ABM Agency · Leverkusen
Reach buying groups across Leverkusen’s chemical, pharmaceutical and industrial supply chains with account-based marketing measured on pipeline.
Leverkusen’s chemical and pharmaceutical base makes account relevance more valuable than broad reach. Around CHEMPARK, a supplier may need to persuade plant engineering, procurement, environmental health and safety, and central management before a project moves forward. ABM should distinguish the site that needs a solution from the legal entity that buys it, then give each stakeholder evidence relevant to their part of the decision.
Competition comes from established suppliers with plant knowledge and relationships across the Cologne–Düsseldorf industrial corridor. A generic innovation message is unlikely to displace them. We build German-language account journeys around specific applications, qualification requirements and operational constraints, with English material where international stakeholders need it. Our Munich-based team works remotely with Leverkusen businesses and travels for workshops to connect campaign priorities with sales knowledge of each account.
Account selection, multi-channel orchestration and sales alignment for B2B companies targeting accounts in Leverkusen.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Still have a question? Get in touch
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.