Technical proof before broad promises
Build journeys around interfaces, deployment requirements and operational use cases, giving Nuremberg’s engineering-led buying teams material they can circulate internally.
ABM Agency · Nuremberg
Reach buying committees across Nuremberg’s automation, industrial technology and business software sectors with account-based marketing measured on pipeline.
Nuremberg sits within an industrial region connecting automation and electronics businesses with Erlangen’s engineering base and Fürth’s manufacturing economy. For suppliers selling into these accounts, a single interested engineer rarely represents the whole opportunity. ABM needs to reach technical evaluators, production leaders, IT and procurement with different evidence: integration requirements for engineering, operational value for management and a credible implementation case for purchasing.
Trade fairs such as SPS make Nuremberg a concentrated meeting point for automation vendors and buyers, but exhibiting does not guarantee access to the right accounts. Established suppliers already have relationships and reference projects. We build German-language account journeys around specific applications, using pre-event outreach, relevant advertising and coordinated follow-up to turn fair interest into ongoing conversations rather than an undifferentiated pile of badge scans.
Account selection, multi-channel orchestration and sales alignment for B2B companies targeting accounts in Nuremberg.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Still have a question? Get in touch
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.