Proof for technical buying committees
Build the buying case around specifications, integration requirements and documented evidence, with material procurement and technical stakeholders can share internally.
B2B Marketing Agency · DACH
From our Munich headquarters, we help B2B companies reach buying committees across Germany, Austria and Switzerland with locally adapted campaigns measured on pipeline.
DACH brings together Germany’s machinery and automotive supply chains, Austria’s industrial exporters and Switzerland’s life sciences, precision manufacturing and financial services. Selling into these sectors often means earning agreement from technical users, procurement, IT and management. Against established suppliers with strong trade fair networks, a broad awareness campaign is rarely enough: your marketing needs to explain compatibility, implementation risk and commercial value before asking for a sales conversation.
German-language campaigns need more than one shared translation. Austrian terminology, Swiss spelling and regional search intent affect how credible an offer feels; reaching French- and Italian-speaking Switzerland requires separate language planning. We connect that local detail to account targeting, technical content and sales follow-up. With long evaluation cycles and relatively narrow audiences, we judge progress through qualified opportunities and pipeline rather than treating every downloaded brochure as a buying signal.
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in DACH, from one accountable team.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Still have a question? Get in touch
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.