Evidence for scientific evaluation
Build journeys around applications, validation data and technical documentation so laboratory users can assess suitability before a commercial conversation.
B2B Marketing Agency · Heidelberg
Turn Heidelberg’s scientific and technical expertise into qualified pipeline with B2B marketing built for life sciences, research suppliers and enterprise technology.
Heidelberg’s university, University Hospital and German Cancer Research Center anchor an ecosystem of biotechnology, diagnostics and research suppliers. For businesses selling into this environment, visibility alone is not enough: scientific users need evidence, procurement needs clarity and commercial sponsors need a business case. B2B marketing must connect those requirements without treating a researcher downloading a technical paper as a sales-ready opportunity.
Heidelberg companies also compete across the Rhine-Neckar region, where enterprise software around Walldorf and industrial demand around Mannheim broaden the opportunity beyond city boundaries. We separate local account targeting from national and international demand, using German for domestic procurement and English where scientific or global teams require it. Mediacharge works remotely from Munich and travels for workshops, aligning campaigns with your sales team’s qualification criteria.
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in Heidelberg, from one accountable team.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Still have a question? Get in touch
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.