Turn fair attention into meetings
Build a HANNOVER MESSE campaign around target accounts, relevant applications and meeting requests, with separate reporting for exhibitor interest and commercial enquiries.
Digital Marketing Agency · Hanover
We help Hanover’s industrial suppliers, logistics businesses and enterprise technology providers turn German-language research and trade fair interest into measurable B2B pipeline.
Hanover brings together industrial manufacturing, automotive supply chains, logistics and insurance, with HANNOVER MESSE creating a concentrated window of international attention. For B2B marketers, that means separating exhibition research from genuine purchasing intent. A search for an automation supplier can come from an engineer comparing specifications, a procurement team building a shortlist or a visitor planning meetings. Each needs a different next step.
Competing here means more than appearing beside other Hanover businesses: industrial buyers also compare national suppliers and international exhibitors. We connect German technical terminology, application-specific landing pages and role-based campaigns, then track enquiries through to qualified opportunities. Ahead of a fair, the focus can be booked meetings; afterwards, it shifts to useful technical follow-up. Our Munich-based team works remotely with Hanover clients and travels for workshops.
Strategy, paid and organic channels, content and tracking for B2B companies in Hanover, run by one accountable team.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Still have a question? Get in touch
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.