Rail and mobility buying groups
Build journeys for engineers assessing compatibility and procurement teams checking supplier suitability, with application-led pages and clear routes to technical enquiries.
Digital Marketing Agency · Kassel
Mediacharge helps Kassel’s industrial, mobility and energy businesses turn technical expertise into digital demand, measured on pipeline rather than clicks.
Kassel’s B2B economy connects rail engineering, automotive supply around nearby Baunatal, and energy technology across North Hesse. For these businesses, a city-only marketing campaign can miss the real market: engineering teams, procurement departments and operators buying across Germany and beyond. Digital marketing needs to translate specialist capabilities into discoverable applications, then give each stakeholder enough technical evidence to move towards a sales conversation.
Competition comes from established German suppliers and international manufacturers, not just businesses with a Kassel postcode. We connect German-language search demand with targeted professional audiences and landing pages built around specifications, integration requirements and commercial fit. Mediacharge’s Munich-based team works remotely with Kassel businesses and travels for workshops, aligning campaign decisions with sales feedback so enquiries are judged by their potential to become pipeline.
Strategy, paid and organic channels, content and tracking for B2B companies in Kassel, run by one accountable team.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Still have a question? Get in touch
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.