Protect smaller-country budgets
Separate country budgets where needed and review location settings to prioritise buyers actually in Germany, Austria or Switzerland, rather than anyone showing an interest in those markets.
Google Ads Agency · DACH
Hire a Google Ads powerhouse for DACH
Mediacharge turns Google Ads demand across Germany, Austria and Switzerland into B2B pipeline, with native specialists and country-specific targeting.
Three countries, more than one search market
DACH search demand spans Germany’s machinery and automotive supply chains, Austria’s industrial exporters and Switzerland’s life sciences, precision engineering and financial services. Broad category keywords can put specialist suppliers into auctions against distributors, job portals and consumer brands. Google Ads needs technical keyword research, exclusions for irrelevant intent and country-level budget control, so a German search-volume advantage does not automatically absorb the spend intended for Austria or Switzerland.
German copy is a starting point, not a complete DACH strategy. Swiss Standard German uses different spelling conventions, while French and Italian campaigns matter when targeting those Swiss language regions. Technical buyers often compare specifications, certifications and service coverage before requesting a quote. We align ads with those checks, distinguish local from export enquiries and feed qualified opportunity data back into bidding rather than treating every form submission as equally valuable.
Your one-stop-shop for Google Ads across DACH
Search, Performance Max, YouTube and display campaigns for B2B companies in DACH, run by Google specialists and measured on pipeline.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
