Separate sourcing from research
Distinguish searches for industrial imaging components from clinical appointments, student projects and vacancies, using intent-led keyword groups and regularly reviewed exclusions.
Google Ads Agency · Erlangen
Hire a Google Ads powerhouse for Erlangen
Mediacharge helps Erlangen’s medical technology, automation and engineering businesses turn specialist Google searches into qualified pipeline.
Reach technical buyers beyond Erlangen’s city limits
Erlangen’s economy connects medical technology, industrial automation and energy engineering, with Siemens Healthineers, FAU and the university hospital shaping a substantial technical ecosystem. For suppliers, Google Ads needs to distinguish commercial sourcing from patient enquiries, academic research and job searches. A broad term such as “Medizintechnik” can attract all four. We build keyword groups around specific components, applications and procurement needs rather than treating every industry search as a sales opportunity.
An Erlangen headquarters does not make the city your whole sales territory. Engineering buyers across Germany may search in German, while international procurement teams use English specifications and product terminology. Campaigns should follow those markets, with separate budgets and messaging where intent differs. Mediacharge works remotely from Munich and travels for workshops, aligning search terms, technical landing-page evidence and qualified opportunity data with your sales team’s actual buying cycle.
Your one-stop-shop for Google Ads in Erlangen
Search, Performance Max, YouTube and display campaigns for B2B companies in Erlangen, run by Google specialists and measured on pipeline.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
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