Application fit before broad reach
Build campaigns around the measurement task, laboratory workflow or production challenge your product solves, rather than relying on broad scientific keywords that also attract students and jobseekers.
B2B Marketing Agency · Göttingen
Turn Göttingen’s expertise in laboratory technology, photonics and scientific instrumentation into qualified sales conversations with German and international buyers.
Göttingen’s university and research institutes sit alongside businesses in laboratory technology, optical measurement and scientific instrumentation. For these suppliers, a purchase can involve researchers, application specialists, procurement and commercial decision-makers. Marketing needs to explain more than a product’s specifications: it must show application fit, integration requirements and service support. University visibility can open conversations, but commercial growth requires reaching the organisations with a defined need and purchasing authority.
A Göttingen supplier may compete with specialist manufacturers across Germany and established international vendors, rather than businesses down the road. We structure B2B marketing around applications, buyer roles and sales stages, using precise German terminology for domestic demand and native-language campaigns for European expansion. Our Munich-based team works remotely and travels to Göttingen for workshops, aligning technical messaging with sales qualification so campaign reviews focus on pipeline rather than enquiry volume alone.
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in Göttingen, from one accountable team.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
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In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.