Applications before broad industry labels
Organise campaigns around the processes, materials and operational problems your offer addresses, rather than relying on broad chemical-industry targeting.
Digital Marketing Agency · Leverkusen
Mediacharge helps Leverkusen’s chemical, pharmaceutical and industrial suppliers turn technical expertise into digital campaigns measured on pipeline.
Leverkusen’s chemical and pharmaceutical base, anchored by CHEMPARK, creates a distinctive B2B market for engineering, maintenance, laboratory and specialist service providers. A purchasing manager searching for a supplier needs different evidence from a process engineer assessing technical suitability. Digital marketing must connect those needs: precise German terminology, application-specific landing pages and clear documentation, with conversion routes for both early research and a concrete quotation request.
Competition extends beyond the city boundary into Cologne, Düsseldorf and the wider Rhine-Ruhr industrial region. Restricting campaigns to people physically in Leverkusen can miss procurement teams elsewhere buying for a local site. We build targeting around service coverage, technical applications and buying roles, then connect enquiries to qualified opportunities. Mediacharge works remotely from Munich and travels to Leverkusen for workshops that align marketing with sales and technical teams.
Strategy, paid and organic channels, content and tracking for B2B companies in Leverkusen, run by one accountable team.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
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In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.