Sell the application, not just the machine
Build journeys around the processes, materials and integration requirements an engineering buyer needs to assess before requesting a technical discussion.
Digital Marketing Agency · Magdeburg
Mediacharge connects Magdeburg’s industrial, logistics and technology businesses with B2B buyers through German-first digital marketing measured on pipeline.
Magdeburg’s B2B economy brings together mechanical engineering, logistics around the port and motorway corridors, and technology emerging from Otto von Guericke University and the local research community. These businesses need more than city-level visibility. An engineering supplier may sell across Germany, while a logistics operator needs enquiries tied to specific routes, storage requirements or handling capabilities. Digital marketing should reflect those different buying decisions.
For technical purchases, German-language specifications, application examples and clear service boundaries give buyers reasons to shortlist a supplier. We connect search demand with relevant landing pages, use professional audiences to reach buying committees, and track enquiries through to sales qualification. Competition comes from suppliers across Germany, not just Magdeburg. Our Munich-based team works remotely with Magdeburg businesses and travels for workshops to align marketing with sales.
Strategy, paid and organic channels, content and tracking for B2B companies in Magdeburg, run by one accountable team.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
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In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.