Applications before broad industry labels
Separate machinery and industrial software campaigns by use case, so a buyer researching a production bottleneck sees a relevant proposition rather than a general company introduction.
Performance Marketing Agency · Bielefeld
Turn demand for Bielefeld’s industrial technology, food production and business software into qualified pipeline with performance marketing built around technical buying decisions.
Bielefeld sits within Ostwestfalen-Lippe’s dense network of machinery manufacturers, food businesses, textile companies and industrial suppliers. For performance marketing, the useful audience is rarely everyone within a city radius. A machinery supplier may need production managers across Germany, while a business software provider targets finance and IT teams throughout OWL. Campaign geography should follow the buying market, not simply the company’s postcode.
Competition comes from neighbouring OWL suppliers as well as national vendors bidding for the same technical searches. German-language campaigns need precise application terms and evidence a buyer can take to procurement: compatibility, implementation requirements and service coverage. We connect those signals to qualified enquiries and sales opportunities, rather than rewarding cheap form fills. Mediacharge works remotely from Munich and travels to Bielefeld for workshops.
Paid acquisition for B2B companies in Bielefeld, planned, produced and optimised by one team and measured on pipeline, not clicks.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
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In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.