Applications before broad sectors
Separate demand for rail testing, automotive development tools or industrial measurement by application, so a narrow technical offer does not compete for every engineering-related click.
Performance Marketing Agency · Braunschweig
Turn demand for Braunschweig’s automotive engineering, rail technology and B2B software into qualified pipeline with performance campaigns built for technical buying teams.
Braunschweig sits within an automotive and research cluster shaped by nearby Wolfsburg, TU Braunschweig and institutions such as the PTB. For engineering suppliers, rail technology businesses and industrial software providers, the relevant audience is rarely confined to the city. Performance marketing should follow the buying organisation: engineers researching specifications, procurement comparing suppliers and managers assessing implementation risk, often across several locations.
Broad automotive or software targeting can put a specialist Braunschweig supplier into competition with consumer brands, recruitment advertisers and much larger vendors. We build campaigns around specific applications, German technical terminology and commercial intent, then connect enquiries to qualification and pipeline. German-language proof should come first for domestic buyers; separate English or other language campaigns can support export demand without mixing different buying journeys.
Paid acquisition for B2B companies in Braunschweig, planned, produced and optimised by one team and measured on pipeline, not clicks.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
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In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.