Logistics buyers, distinct requirements
Separate warehouse operators, intralogistics integrators and software buyers so campaigns address the right application, procurement role and next step.
Performance Marketing Agency · Dortmund
Turn demand for Dortmund’s logistics technology, industrial services and B2B software into qualified pipeline with campaigns built around technical buying decisions.
Dortmund’s B2B economy extends well beyond its steel heritage: logistics technology, IT security, software and industrial services all create distinct buying journeys. Around TechnologieZentrumDortmund and the wider Ruhr region, suppliers compete for attention from technical evaluators as well as commercial decision-makers. Performance marketing needs to separate those audiences, using precise German terminology and offers that answer operational questions rather than promising vague efficiency gains.
For a Dortmund supplier selling across Germany, restricting campaigns to the city can miss the actual market. We distinguish your base from your buyers’ locations, then separate regional service demand from national product demand. Search captures explicit requirements; paid social reaches relevant buying roles before a tender or shortlist forms. Budget decisions follow qualified opportunities and pipeline, not cheap enquiries from students, jobseekers or unsuitable accounts.
Paid acquisition for B2B companies in Dortmund, planned, produced and optimised by one team and measured on pipeline, not clicks.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Still have a question? Get in touch
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.