Separate fab demand from general electronics
Distinguish semiconductor production equipment, components and engineering services so budgets follow relevant commercial demand rather than broad electronics interest.
Performance Marketing Agency · Dresden
Turn specialist demand across Dresden’s semiconductor, electronics and industrial software sectors into qualified pipeline with performance marketing built around technical buying decisions.
Dresden’s Silicon Saxony ecosystem brings semiconductor manufacturing, microelectronics, equipment suppliers and research-led businesses into close proximity. For performance marketing, that means narrow audiences and highly specific buying needs: a process engineer searching for a component is not the same prospect as procurement evaluating a supplier. Campaigns should separate applications, technical requirements and purchasing intent rather than group every electronics-related click into one broad audience.
Local proximity can help start a conversation, but Dresden’s industrial suppliers often need demand beyond Saxony. German campaigns can address domestic procurement teams, while English supports international engineering audiences. Competition includes established suppliers with extensive technical documentation, so offers need substance: specifications, integration guidance or a credible consultation. Mediacharge works remotely from Munich and travels for workshops, connecting campaign decisions to qualified opportunities rather than inexpensive form submissions.
Paid acquisition for B2B companies in Dresden, planned, produced and optimised by one team and measured on pipeline, not clicks.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Still have a question? Get in touch
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.