Separate patient interest from procurement
For medical technology suppliers, define professional use cases and exclude irrelevant patient, clinic appointment and job-seeking intent before it consumes campaign budget.
Performance Marketing Agency · Erlangen
Turn Erlangen’s medical technology, automation and engineering expertise into qualified B2B pipeline with campaigns built for technical buying committees.
Erlangen’s commercial landscape brings together medical technology, industrial automation and research linked to Friedrich-Alexander-Universität Erlangen-Nürnberg. For suppliers in this ecosystem, performance marketing needs to distinguish commercial demand from academic research, recruitment and patient enquiries. We structure campaigns around specific applications and purchasing roles, so a component manufacturer reaches engineering and procurement teams rather than paying for every search associated with a broad medical or industrial term.
Local credibility matters, but an Erlangen postcode rarely defines the whole sales territory. Suppliers compete with established German specialists and international vendors for buyers who need technical documentation, integration details and a defensible business case. We pair German-language demand capture with role-focused paid campaigns, then assess qualified opportunities rather than form volume alone. Our Munich-based team works remotely with Erlangen businesses and travels for workshops to align campaigns with sales.
Paid acquisition for B2B companies in Erlangen, planned, produced and optimised by one team and measured on pipeline, not clicks.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Still have a question? Get in touch
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.