Technical buyers, commercial decisions
For Munich’s engineering and automotive suppliers, distinguish interest in technical material from intent to evaluate a vendor, then assess which campaigns create sales conversations.
Performance Marketing Agency · Munich
From our Isarvorstadt office, we build performance campaigns for Munich’s industrial, software and professional services businesses, measured on pipeline rather than lead volume.
Munich brings automotive engineering, enterprise software, insurance and aerospace into one B2B market. Suppliers compete for attention from technical evaluators, procurement teams and commercial decision-makers, often within the same account. Performance marketing here needs to separate those audiences: an engineer researching specifications needs a different message from a finance director assessing implementation risk. Treating both as identical leads hides whether spend is reaching a viable buying committee.
From our Isarvorstadt office, we plan campaigns around where Munich businesses actually sell, not simply where they are based. That can mean German-language demand across DACH or English-language campaigns for international software buyers. Native specialists support campaigns in twelve European markets and 14 languages. We connect campaign decisions to qualified opportunities, so a low-cost enquiry from the wrong company does not outweigh a credible conversation with a target account.
Paid acquisition for B2B companies in Munich, planned, produced and optimised by one team and measured on pipeline, not clicks.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Still have a question? Get in touch
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.