From specification to shortlist
Separate campaigns by application and buying stage so technical researchers find compatibility evidence while supplier evaluators see a clear route to a commercial conversation.
Performance Marketing Agency · Nuremberg
Turn demand for Nuremberg’s automation, logistics and B2B software businesses into qualified pipeline with German-language campaigns built around technical buying decisions.
Nuremberg’s industrial automation, electrical engineering, logistics and software businesses sell into buying groups, not impulse purchases. An engineer researching compatibility and a procurement manager comparing suppliers need different evidence before either becomes a credible enquiry. Performance marketing here needs precise German technical vocabulary, clear application detail and separate campaign paths for specification research, supplier evaluation and requests for a demonstration or quotation.
NürnbergMesse events such as SPS and embedded world create concentrated periods of research, but visitor traffic is not automatically sales intent. Local suppliers compete with national manufacturers and international vendors for attention before and after the fair. We separate event-led demand from ongoing commercial searches, distinguish searches containing Nürnberg from Nuremberg where useful, and feed qualified opportunities back into campaign decisions rather than treating every form submission as equal.
Paid acquisition for B2B companies in Nuremberg, planned, produced and optimised by one team and measured on pipeline, not clicks.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
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In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.