Technical intent before search volume
Separate specification searches, supplier comparisons and purchase enquiries for industrial and software buyers, with exclusions for jobs, training and irrelevant consumer demand.
PPC Agency · DACH
Hire a PPC powerhouse for DACH
Turn paid search demand across Germany, Austria and Switzerland into B2B pipeline with native specialists working from Munich.
Three markets, not one German-language campaign
Germany’s machinery manufacturers, Austria’s industrial suppliers and Switzerland’s precision engineering and life sciences businesses create distinct pools of B2B search demand. A procurement manager searching for a component specification needs a different route from an IT director comparing enterprise software. PPC across DACH needs to separate those intentions, exclude recruitment and consumer queries, and compete on technical relevance rather than simply bidding harder for broad industry terms.
German-language campaigns are a starting point, not complete DACH coverage. Swiss Standard German uses different spelling conventions, while French and Italian matter when targeting buyers beyond German-speaking Switzerland. Country-specific terminology, euro and Swiss franc pricing, and service coverage all affect relevance. We build country-level reporting and connect qualified enquiries to pipeline, so high enquiry volume in Germany does not hide weak commercial performance in Austria or Switzerland.
Your one-stop-shop for PPC across DACH
Pay-per-click campaigns across search and social for B2B companies in DACH, built for qualified leads at a cost you can plan with.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
