Separate research from purchasing
Distinguish instrument evaluation, application research and procurement queries from lectures, vacancies and study materials, without excluding researchers who influence purchases.
PPC Agency · Göttingen
Turn specialist demand for Göttingen’s laboratory technology, precision instruments and B2B services into qualified pipeline with PPC built around technical buyers.
Göttingen’s university, University Medical Center and Max Planck institutes sit alongside businesses in laboratory technology, optics and precision measurement. That creates a distinctive search challenge: a query can come from a purchasing manager, a researcher comparing methods or a student looking for course material. PPC needs to distinguish commercial applications from academic interest, using technical terminology and qualification signals rather than treating every science-related click as a potential sale.
For Göttingen’s specialist suppliers, the address is local but the buying market often extends well beyond Lower Saxony. German campaigns need precise application and product language; English campaigns can reach international research and industrial buyers. Competition comes from global instrument manufacturers and distributors, not just neighbouring firms. We structure targeting around sales territories and buyer intent, then connect quote requests and qualified opportunities to campaign decisions instead of optimising for raw enquiry volume.
Pay-per-click campaigns across search and social for B2B companies in Göttingen, built for qualified leads at a cost you can plan with.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

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