Separate research interest from buying intent
Distinguish students, academic collaborators and prospective customers through relevant qualification questions, so scientific content engagement does not inflate the commercial pipeline.
Revenue Marketing Agency · Heidelberg
Connect scientific credibility with commercial outcomes through revenue marketing built for Heidelberg’s life sciences, research technology and B2B software businesses.
Heidelberg’s university, University Hospital and research institutes shape a market where technical credibility matters. For businesses selling laboratory technology, diagnostics tools or research software, an interested scientist is not necessarily the budget holder. Revenue marketing needs to connect specialist interest with procurement, IT and commercial decision-makers, distinguishing academic engagement from qualified buying intent rather than treating every paper download as a sales opportunity.
Heidelberg suppliers also compete beyond the city, across the Rhine-Neckar region and international research markets. German content can support local procurement conversations, while English technical material reaches international scientific teams. We connect those journeys to account-level pipeline, with qualification criteria that reflect applications, funding and purchasing timelines. Mediacharge works remotely from Munich and travels to Heidelberg for workshops that align marketing and sales around those decisions.
Marketing, CRM and sales alignment for B2B companies in Heidelberg: every campaign tied to pipeline and revenue.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
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In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.