Beyond the exhibition badge scan
Separate SPS and embedded world contacts by application, buying role and project timing, giving sales a useful next step instead of an undifferentiated event list.
Revenue Marketing Agency · Nuremberg
Turn technical buying interest across Nuremberg’s automation, electronics and B2B software sectors into qualified opportunities, with marketing measured on pipeline.
Nuremberg’s automation, electronics and industrial software businesses sell into buying groups, not just individual leads. Engineers need integration details, procurement checks commercial risk, and management wants a credible business case. Around events such as SPS and embedded world, attention can arrive well before a purchase is approved. Revenue marketing needs to connect those early technical conversations to named accounts, sales ownership and eventual opportunities rather than counting every badge scan as demand.
Competition comes from established Franconian suppliers as well as international vendors targeting the same industrial accounts. German-language technical content should help buyers assess compatibility, implementation effort and supplier reliability; English assets can support international stakeholders. Mediacharge works remotely with Nuremberg teams from its Munich headquarters and travels for workshops. Together, we agree what makes an opportunity sales-ready and connect campaign activity with CRM evidence, so budget decisions reflect pipeline quality rather than enquiry volume.
Marketing, CRM and sales alignment for B2B companies in Nuremberg: every campaign tied to pipeline and revenue.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
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In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.