Filter out startup ecosystem traffic
Separate software and service enquiries from funding, careers, events and research searches, using search-term reviews and negative keywords rather than treating every Berlin startup query as demand.
SEA Agency · Berlin
Hire a SEA powerhouse for Berlin
Paid search for Berlin’s B2B software, fintech and climate-tech companies, built around German and English buying journeys and measured on pipeline.
Berlin search needs more than startup keywords
Berlin’s software, fintech and climate-tech businesses compete for search demand well beyond the city. A broad English keyword can attract investors, jobseekers and students alongside potential customers, while German searches often reveal more specific procurement needs. We separate commercial use cases from ecosystem noise, structure campaigns around the buyer’s problem and keep Berlin location targeting distinct from campaigns aimed at customers across Germany or Europe.
An English-speaking Berlin headquarters does not automatically mean an English-speaking customer base. German procurement teams may search for integrations, implementation support and data protection in German, even when the product uses English terminology. We match keywords, ads and landing pages to that journey, then feed qualified lead and opportunity signals into bidding where tracking permits. Our Munich-based team works remotely with Berlin companies and travels for workshops.
Your one-stop-shop for paid search in Berlin
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in Berlin, from one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
