Technical intent, not broad traffic
Separate specification searches, supplier comparisons and quotation requests, then match ads and landing pages to each buying task.
SEA Agency · DACH
Hire a SEA powerhouse for DACH
Reach German, Austrian and Swiss B2B buyers with paid search built around technical intent, local language and qualified pipeline.
Three markets, not one German-language account
DACH search demand reflects its industrial base: machinery, automotive suppliers, enterprise software and Swiss precision engineering all bring specialised buying journeys. An engineer searching for a component specification needs a different route from a procurement lead comparing suppliers. Broad category keywords can put you against manufacturers, distributors and marketplaces at once. We separate technical research from commercial intent, with negative keywords that filter out jobs, training and consumer demand.
German-language campaigns are only part of the picture. Austria needs its own search-term research, while Swiss campaigns must account for regional language coverage, Swiss spelling and CHF pricing where relevant. B2B buyers comparing high-value suppliers need specifications, credible evidence and clear contact routes rather than inflated promises. We build country-level budget control and feed qualified lead outcomes back into bidding, so cheaper enquiries do not automatically outrank stronger sales opportunities.
Your one-stop-shop for paid search across DACH
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in DACH, from one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
