Separate freight demand from tracking traffic
Build logistics keyword groups around routes, freight types and services, with negative keywords that keep shipment-status and private parcel searches out of B2B acquisition campaigns.
SEA Agency · Hamburg
Paid search for Hamburg’s logistics, maritime and B2B technology businesses, built around specialist buying intent and measured on pipeline.
Hamburg’s port economy creates distinct search needs: a freight forwarder looking for customs software is not the same buyer as a ship operator sourcing equipment. Aviation suppliers, renewable energy businesses and trading houses add further specialist vocabulary. We separate these buying contexts rather than bundling them into broad industry campaigns, with German and English keywords matched to the service, specification and commercial intent behind each search.
A Hamburg headquarters does not mean your buyers search with ‘Hamburg’. Logistics providers may compete for route-specific demand, while maritime suppliers need visibility beyond Germany. We distinguish local service searches from national and international procurement, then align location settings, adverts and landing pages accordingly. Our Munich-based team works remotely with Hamburg businesses and travels for workshops, using sales feedback to separate credible enquiries from shipment tracking, job searches and consumer traffic.
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in Hamburg, from one accountable team.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
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In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.