Separate supplier demand from consumer traffic
Build keyword groups around the services you sell, with negative keywords for irrelevant vehicle sales, repairs, vacancies and training searches.
SEA Agency · Ingolstadt
Turn searches for automotive engineering, industrial technology and B2B software into qualified enquiries for your Ingolstadt business, with paid search measured on pipeline.
Ingolstadt’s automotive economy puts suppliers, engineering consultancies and industrial software businesses close to Audi and its wider supply chain. That proximity does not make every automotive search commercially useful: broad terms can attract drivers, jobseekers and students alongside procurement teams. We build SEA around specific capabilities, applications and buying intent, separating searches for engineering services, testing equipment or production software from consumer and recruitment traffic.
For an Ingolstadt supplier, the right search audience often extends well beyond the city. Procurement and engineering teams may search in German for a specialist process, then use English terminology for software or international sourcing. We separate those intents, match ads to technical landing pages and feed qualified enquiry outcomes back into bidding where possible. Our Munich-based team works remotely with Ingolstadt businesses and travels for workshops.
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in Ingolstadt, from one accountable team.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Still have a question? Get in touch
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.