Separate technical buying intent
Build distinct keyword groups for engineering applications, software categories and supplier searches, with negatives for jobs, university courses and irrelevant downloads.
SEA Agency · Paderborn
Turn searches for Paderborn’s industrial technology, automotive engineering and B2B software into qualified sales conversations with Google Ads and Microsoft Advertising.
Paderborn’s mix of IT, automotive engineering and industrial technology calls for search campaigns built around specialist problems, not broad service labels. A buyer looking for hardware-in-the-loop testing or production software needs a different route from someone searching for general IT support. We separate application, product and supplier intent, then use precise German terminology and technical landing pages to help purchasing teams assess fit before they enquire.
For suppliers based in Paderborn, the sales territory often extends across Ostwestfalen-Lippe, Germany and export markets. Restricting every campaign to the city can miss relevant buyers, while nationwide generic keywords put budgets against much larger software and engineering vendors. We structure targeting around where customers buy, separate German and English demand, and connect qualified enquiries to pipeline reporting. Our Munich-based team works remotely and travels to Paderborn for workshops.
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in Paderborn, from one accountable team.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
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In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Which accounts, services and platforms will move your pipeline first.
A budget split with expected pipeline, so you can take it to your CFO.
A step-by-step roadmap from kick-off to first measurable results.