Babelsberg: capability before location
Build paid search around services such as post-production and virtual production, with negative keywords for tours, training and casting where those searches do not match your offer.
SEA Agency · Potsdam
Turn paid search into qualified pipeline for Potsdam’s software, life sciences and Babelsberg production businesses, with German and English campaigns built around commercial intent.
Potsdam brings together Babelsberg’s film and media businesses, software companies around the Hasso Plattner Institute, and the science and biotechnology community in Golm. Their search audiences are not interchangeable: a production buyer needs a specific capability, while a laboratory procurement team may search by application or instrument. SEA needs separate keyword groups and landing pages, rather than one city campaign covering every sector.
The neighbouring Berlin market makes location targeting a commercial decision, not just a radius setting. A Potsdam supplier may need nationwide buyers while excluding local job, course and visitor searches. We separate German procurement terms from English technical queries, test Google against Microsoft Ads where relevant, and feed qualified opportunities back into bidding. Our Munich-based team works remotely with Potsdam businesses and travels for workshops.
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in Potsdam, from one accountable team.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

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