Local intent, not literal translation
Research technical terms, supplier searches and English-language overlap in each market, then use native specialists to shape ads and negative keywords.
SEA Agency · Europe
Hire a SEA powerhouse for Europe
Reach European B2B buyers through paid search shaped by local language, procurement needs and commercial intent, measured on pipeline.
European search needs more than translated keywords
Europe is not one search market. German machinery buyers may search by technical specification, French procurement teams by supplier category, and Nordic software buyers in both English and their local language. Industrial manufacturing, enterprise software and business services each bring different buying cycles. Paid search needs country-level keyword research, relevant proof and landing pages that help buyers assess a supplier before speaking to sales.
Competition also changes across borders: a pan-European software vendor can face global platforms in English auctions and established domestic suppliers in local-language searches. Mediacharge is headquartered in Munich and runs campaigns in twelve European markets in 14 languages with native specialists. We structure search around market economics, separate brand demand from new customer acquisition, and use qualified pipeline signals to guide budget decisions rather than treating every enquiry equally.
Your one-stop-shop for paid search across Europe
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in Europe, from one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
