Supplier intent, not dictionary matches
Test ‘fabricant’, ‘fournisseur’ and ‘distributeur’ separately where the distinction matters, so ads reflect whether a French buyer needs production capability, supply or resale.
SEA Agency · France
Hire a SEA powerhouse for France
Turn French B2B search demand into qualified pipeline with native specialists shaping keywords, ads and landing pages around how buyers evaluate suppliers.
French search needs more than translated keywords
France brings together aerospace suppliers around Toulouse, industrial businesses in Auvergne-Rhône-Alpes and software and financial services companies in Île-de-France. Their buyers do not share one search vocabulary. A procurement manager searching for a ‘fournisseur’ has different intent from an engineer researching a technical specification. We separate supplier discovery, product evaluation and quote requests, then write French ads that match each stage rather than importing an English keyword list.
Broad French terms such as ‘logiciel de gestion’ can attract competing vendors, comparison platforms and people looking for free tools. We build tighter keyword groups around use cases, sector terminology and commercial modifiers such as ‘devis’ and ‘pour entreprise’, with negatives for irrelevant job and training searches. French landing pages make specifications, implementation and contact options clear, while CRM feedback helps bidding distinguish a genuine sales opportunity from a cheap form submission.
Your one-stop-shop for paid search in France
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in France, from one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Our clients grow 2.5x faster than their competitors
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