Separate suppliers from shoppers
Qualify broad Spanish product terms with B2B applications, supplier language and negative keywords so consumer shopping traffic does not consume an industrial search budget.
SEA Agency · Spain
Reach Spain’s B2B buyers with paid search built around Spanish buying terms, regional demand and qualified pipeline rather than form fills.
Spain’s B2B search market spans Madrid’s software and professional services buyers, Catalonia’s industrial suppliers, the Basque Country’s manufacturing base and Valencia’s logistics businesses. A national keyword list can blur these different needs. We separate product, application and supplier searches, then test regional targeting where service coverage matters. Spanish terms such as “proveedor”, “fabricante” and “presupuesto” help distinguish commercial intent from research, but need qualification against your actual offer.
Spanish-language campaigns compete with local specialists, distributors and international vendors bidding on the same category terms. Buyers searching for an ERP or industrial equipment need different evidence and conversion paths, not identical lead forms. We align ads with Spanish landing pages, use negatives to exclude jobs, training and consumer demand, and feed qualified opportunities back into bidding. Catalan-language campaigns are considered separately where audience demand and sales support justify them.
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in Spain, from one accountable team.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

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