ABM Agency · Spain

Hire an ABM powerhouse for Spain

Reach buying committees across Spain’s industrial, energy and technology sectors with account-based marketing led by native specialists and measured on pipeline.

Win Spanish accounts beyond the first contact

Spain’s B2B opportunity is spread across distinct commercial centres: Madrid for financial services and corporate headquarters, Catalonia for manufacturing and technology, and the Basque Country for industrial engineering. An ABM programme should reflect those differences rather than treat Spain as one audience. Map the operating company, parent group and purchasing authority before investing in reach, especially when local teams evaluate suppliers but approval sits elsewhere.

For high-value purchases in Spain, digital visibility needs to support the conversations that move a deal forward. Use Spanish-language material that technical evaluators can share with finance, procurement and management, rather than relying on an English pitch deck. Against established suppliers, make implementation, service coverage and commercial value easy to assess. Plan outreach around sector events and each account’s procurement calendar, allowing for reduced availability during August.

Industrial clusters, different conversations

An engineering group in Bilbao needs different evidence from a software buyer in Madrid or an automotive supplier in Catalonia; build the conversation around the account’s operating environment.

Proof against incumbent suppliers

Help Spanish buying committees assess switching risk with clear implementation steps, integration requirements and support arrangements, using only claims your business can substantiate.

Events as account milestones

For relevant target accounts, use events such as Advanced Factories in Barcelona or BIEMH in Bilbao to coordinate pre-event engagement and timely follow-up with known stakeholders.

Your one-stop-shop for ABM in Spain

Account selection, multi-channel orchestration and sales alignment for B2B companies targeting accounts in Spain.

Account Selection

Target account lists built from fit, intent and buying committees in Spain.

ABM Strategy

Tiered programmes for one-to-one, one-to-few and one-to-many.

Paid Social & Programmatic

LinkedIn and display aimed at named accounts and roles.

Personalised Creative

Messaging and assets for each account tier and role.

Sales Alignment

Account signals and plays your sales team acts on.

Account Reporting

Engagement and pipeline measured per account.

Commit to achieving long-term success.

"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Ben Dietrich, CEO & Founder

Proven strategies with punch

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.

Account-Based Marketing

Lead Generation

B2B Demand Generation