Supplier intent, not general interest
Test modifiers such as proveedor, fabricante and presupuesto against actual search terms, separating procurement enquiries from retail, recruitment and informational traffic.
SEA Agency · Spain
Turn Spanish-language searches into qualified B2B opportunities with native specialists, locally relevant landing pages and paid search measured on pipeline.
Spain’s B2B search demand spans Madrid’s business services and software sector, Catalonia’s industrial base, Basque manufacturing and Valencia’s logistics networks. Those buyers do not all search alike. A procurement query for industrial components needs different coverage from a search for enterprise software. We structure SEA around sector terminology, commercial intent and the regions your sales team can actually serve, rather than treating Spain as one undifferentiated audience.
Spanish search results can put specialist suppliers alongside distributors, comparison sites and international vendors. Winning useful clicks means distinguishing searches for a business supplier from consumer purchases, jobs and training. Native specialists build Spain-specific keyword sets, ads and landing pages, with English or Catalan coverage where demand supports it. CRM feedback then helps bidding prioritise qualified enquiries and opportunities, not simply the cheapest form submissions.
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in Spain, from one accountable team.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
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Which accounts, services and platforms will move your pipeline first.
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A step-by-step roadmap from kick-off to first measurable results.